Batteries Plus

CASE STUDY

The ASK

One of the nation’s largest and fastest growing franchises wanted execute a best in class social marketing strategy to acquire new customers, engage in new and more meaningful ways, and drive sales across retail and e-commerce with a focus on driving purchase velocity, average cart size, annual purchase volume, and opportunities in cross selling and upselling.

The SOLUTION

We evaluated the market, audited internal efforts to-date, and designed a comprehensive approach to deliver on KPIs. We led social media marketing company-wide, owning social, influencer, and video production – leveraging advanced ad types and a blend of micro and macro influencer marketing to build influence within new segments and gain market share.

The RESULTS

We’ve helped Batteries Plus hit consistent MoM and YoY double digit ROAS targets – where the industry benchmark is 4:1. We were acknowledged by Meta as a top retail/e-commerce performer averaging a retail industry-leading 14.6X ROAS and navigated paid social to be the leading company-wide online sales channel.

14.6

ROAS