Join our team.
Paid Social Specialist
The future of customer interaction is Social.
Come work with Goodbye Vanilla!
Goodbye Vanilla is looking to add a Paid Social Specialist to our growing team, working across the ever-changing digital landscape.
We are a social-first digital consultancy that partners with business owners, startup operators, and marketing leaders. Our clients are Fortune 500’s, Startups, Nonprofits, and everything in between.
Our team is made up of multi-disciplinary, innovative marketers with extensive experience driving results. We champion performance by understanding our partner businesses like an insider, providing the right solutions and constantly trendsetting in the social space.
As the #1 paid social agency in the Twin Cities, we were first to advertise on TikTok, NextDoor, and Snapchat. Our extensive and continuous digital focus provides our team access to cutting-edge features and premier opportunities that our competitors cannot match.
The Paid Social Specialist is a key part of our team. We urge you to apply if:
- You excel at leading the development of paid social marketing strategies
- You love creating and monitoring the day-to-day performance of these campaigns.
- You get excited about executing paid media tactics, optimizing campaigns, managing budgets, analyzing data, extrapolating insights, and making real-time recommendations based on campaign results.
- You can identify excellence in creative, with a strong attention to detail
- You value working as part of a team and have a self-motivated work ethic.
Responsibilities
- Contribute to overarching digital objectives and strategies with a paid social lens, incorporating business goals and analytics, technology solutions, testing plans, creative optimization, measurement and integration
- Develop tactical paid social plans, including targeting/segmentation, personalization: optimal creative and messaging, platform priorities, testing plans, flighting, measurement plan and required budget
- Partner with internal team and clients as needed to manage strategies and activation across platforms (Facebook, Instagram, Snapchat, LinkedIn, TikTok, Twitter, Pinterest, Nextdoor, AdWords) and maximize performance, innovation, content effectiveness
- Conduct measurable, connected A/B tests on ad copy/creative
- Ensure campaigns hit target audience and are optimized for cost and performance
- Pilot new paid social platforms, native platform beta offerings, and first-to-market features
- Day-to-day budget management, campaign pacing, and partner management
- Design campaign presentations highlighting results, insights, and opportunities
- On the pulse of tech capabilities to evaluate and industry innovations
Qualifications
- 3+ years of digital marketing experience
- 2+ years of hands-on, execution-based paid social and display experience
- Experience working for consultancy, agency, or client-side execution
- Native platform experience on: Meta, TikTok, LinkedIn, Pinterest, Snap, X, Nextdoor, AdWords/YouTube
- Excellent time management skills with ability to follow through by prioritizing multiple tasks
- Solid understanding of all campaign key performance indicators
- Experience in analyzing campaign data and optimizing in real-time
- Well versed in asset/creative trafficking to ensure accuracy and timeline expectations
- Basic understanding of Facebook Pixels and Google Analytics/tracking code
- Experience managing campaigns to drive leads or direct sales a BIG PLUS
- Experience with integrated campaigns is a plus
- Previous experience communicating with clients a plus
Please share your resume, cover letter and salary requirements to sarah.maki@goodbyevanilla.com to apply.
Performance Strategist
The future of customer interaction is Social.
Come work with Goodbye Vanilla!
Goodbye Vanilla is looking to add a Performance Strategist to our growing team, working across the ever-changing digital landscape.
We are a social-first digital consultancy that partners with business owners, startup operators, and marketing leaders. Our clients are Fortune 500’s, Startups, Nonprofits, and everything in between.
Our team is made up of multi-disciplinary, innovative marketers with extensive experience driving results. We champion performance by understanding our partner businesses like an insider, providing the right solutions and constantly trendsetting in the social space.
As the #1 paid social agency in the Twin Cities, we were first to advertise on TikTok, NextDoor, and Snapchat. Our extensive and continuous digital focus provides our team access to cutting-edge features and premier opportunities that our competitors cannot match.
The Performance Strategist is a key part of our team. We urge you to apply if:
- You are driven by innovation—exploring new placement opportunities and the latest technology to advance paid strategies.
- You have a deep understanding of digital and social media platforms, commerce trends, with a strong intent to improve online performance.
- You have a leadership mindset and seek to nurture, train and grow Goodbye Vanilla’s strategic capabilities through example, consulting and mentoring.
Responsibilities
- Collaborates closely with Agency Leadership, Social Managers and Digital Analyst(s) to design performance strategies across agency accounts.
- Plan social and digital ongoing advertising and campaigns to meet client’s objectives, including targeting, messaging, platform priorities, selection of creative, etc.
- Collaborate with partners to establish KPIs and goals for advertising executions
- Oversees, and is champion for, the strategy of ongoing advertising and campaigns to meet established goals and KPIs
- Provide guidance on optimization of campaigns to ensure maximum return on investment across agency accounts.
- Research and identify emerging trends in the industry and new advertising opportunities.
- Leads the team in ideating on opportunities for strategy, including for launches, seasonality, timely events, etc.
- Analyze performance and contribute to reports on advertising executions, highlighting results, insights, and opportunities.
Qualifications
- Approximately 3–7 years of social media performance planning and program management experience
- Past agency experience is preferred
- Background in creating media strategy and plans for ongoing advertising and campaigns across multiple platforms
- A minimum of 3 years experience placing and optimizing ads through TikTok, Meta Ads Manager and Google Ads, as well as other platforms like Pinterest, X, Snapchat, etc.
- Strong analytical mindset with an interest in data and research, including experience using tools, such as Google Analytics, Google Keyword Planner, eMarketer, Nielsen, Statista, etc.
- Driven to expand capabilities as new advertising opportunities enter the market, and educating the team on new platforms and platform updates.
- Proactive and motivated self-starter who is ready to take ownership.
- Ability to manage and monitor efforts across multiple clients.
- Strong communication skills with clients, stakeholders, agency partners and internal team.
Please share your resume, cover letter and salary requirements to sarah.maki@goodbyevanilla.com to apply.
Digital Analyst
The future of customer interaction is Social.
Come work with Goodbye Vanilla!
Goodbye Vanilla is looking to add a Digital Analyst to our growing team, working across the ever-changing digital landscape.
We are a social-first digital consultancy that partners with business owners, startup operators, and marketing leaders. Our clients are Fortune 500’s, Startups, Nonprofits, and everything in between.
Our team is made up of multi-disciplinary, innovative marketers with extensive experience driving results. We champion performance by understanding our partner businesses like an insider, providing the right solutions and constantly trendsetting in the social space.
As the #1 paid social agency in the Twin Cities, we were first to advertise on TikTok, NextDoor, and Snapchat. Our extensive and continuous digital focus provides our team access to cutting-edge features and premier opportunities that our competitors cannot match.
The Digital Analyst is a key part of our team. We urge you to apply if:
- You are driven by curiosity—exploring new methods to articulate and manage online customer insights through definition of KPIs, digital metrics capabilities and reporting.
- You enjoy analyzing and optimizing campaign metrics for social media and digital platforms to maximize ROI for our clients.
- You have a deep understanding of digital and social media platforms, commerce trends, with a strong intent to improve online performance.
Responsibilities
- Performs research and analysis on markets, consumers and trends to create campaign and industry-leading measurement models.
- Assesses client needs, situational realities and confirms and/or level sets-expectations
- Collaborates closely with Agency Leadership, Social Manager and Performance Strategist(s) to design attainable performance strategies across agency accounts.
- Responsible for overseeing, tracking, implementation and ongoing monitoring
- Evaluates analytical dashboards by platform
- Measures, assesses and makes recommendations for optimizations
- Contributes to reports on project and program executions, highlighting results, insights, and opportunities.
- Nurtures and grows our analytics and measurement capabilities through training, mentoring and new feature/beta feasibility.
- Researches and establishes new ways of modeling and tracking attribution.
Qualifications
- Approximately 3–7 years of digital and social media analysis management experience
- Past agency experience is preferred.
- Background in creating digital media measurement strategies for projects and campaigns across multiple platforms
- Strong analytical mindset with an interest in data and research, including experience using tools, such as Google Analytics, Google Keyword Planner, eMarketer, Nielsen, Statista, etc.
- Driven to expand capabilities as new analytics opportunities enter the market, and educate on new measurement features and tools
- Proactive and motivated self-starter who is always inquisitive, ensuring we understand the why and the how.
- Ability to manage and monitor efforts across multiple clients.
- Strong communication skills with clients, stakeholders, agency partners and internal team.
Please share your resume, cover letter and salary requirements to sarah.maki@goodbyevanilla.com to apply.
Community Manager
The future of customer interaction is Social.
Come work with Goodbye Vanilla!
Goodbye Vanilla is looking to add a Community Manager to our growing team, working across the ever-changing digital landscape.
We are a social-first digital consultancy that partners with business owners, startup operators, and marketing leaders. Our clients are Fortune 500’s, Startups, Nonprofits, and everything in between.
Our team is made up of multi-disciplinary, innovative marketers with extensive experience driving results. We champion performance by understanding our partner businesses like an insider, providing the right solutions and constantly trendsetting in the social space.
As the #1 paid social agency in the Twin Cities, we were first to advertise on TikTok, NextDoor, and Snapchat. Our extensive and continuous digital focus provides our team access to cutting-edge features and premier opportunities that our competitors cannot match.
The Community Manager is a key part of our team. We urge you to apply if:
- You love developing social media strategy and goals, channel management, audience definition, content strategy, content creation, community management and social listening.
- You are always excited to learn overall with a keen eye for trends and new content and delivery types in the social/digital space.
- You have a strategic mindset that you seek to nurture, train and grow your strategy capability with additional experience and through work with a team of like minded individuals.
Responsibilities
- Lead and/or collaborate on social strategies to meet client’s objectives, including targeting, messaging, platform priorities, selection of creative, etc.
- Create, curate, and manage social content.
- Build and manage the day-to-day execution of organic social campaigns, including community and influencer procurement and management.
- Ongoing monitoring and optimization campaigns and communities to ensure maximum engagement.
- Research and identify emerging trends in the industry and new advertising opportunities.
- Analyze performance and create reports on advertising executions, highlighting results, insights, and opportunities.
Qualifications
- A minimum of 5 years of experience managing social media platforms or communities for brands
- Past agency experience is preferred
- Experience in creating and/or optimizing content for ongoing social campaigns
- Interested in expanding capabilities as new advertising opportunities enter the market, and educating oneself on new platforms as well as staying up to date on platform updates
- Ability to manage and monitor efforts across multiple clients
- Strong communication skills, both amongst a team, with internal leadership, as well as with clients
Please share your resume, cover letter and salary requirements to sarah.maki@goodbyevanilla.com to apply.
Paid Social Specialist - Healthcare
The future of customer interaction is Social.
Come work with Goodbye Vanilla!
Goodbye Vanilla is looking to add a Paid Social Specialist (Healthcare) to our growing team, working across the ever-changing digital landscape.
We are a social-first digital consultancy that partners with business owners, startup operators, and marketing leaders. Our clients are Fortune 500’s, Startups, Nonprofits, and everything in between.
Our team is made up of multi-disciplinary, innovative marketers with extensive experience driving results. We champion performance by understanding our partner businesses like an insider, providing the right solutions and constantly trendsetting in the social space.
As the #1 paid social agency in the Twin Cities, we were first to advertise on TikTok, NextDoor, and Snapchat. Our extensive and continuous digital focus provides our team access to cutting-edge features and premier opportunities that our competitors cannot match.
The Paid Social Specialist (Healthcare) is a key part of our team. We urge you to apply if:
- You excel at leading the development of paid social marketing strategies
- You love creating and monitoring the day-to-day performance of these campaigns.
- You get excited about executing paid media tactics, optimizing campaigns, managing budgets, analyzing data, extrapolating insights, and making real-time recommendations based on campaign results.
- You can identify excellence in creative, with a strong attention to detail
- You value working as part of a team and have a self-motivated work ethic.
Responsibilities
- Contribute to overarching digital objectives and strategies with a paid social lens, incorporating business goals and analytics, technology solutions, testing plans, creative optimization, measurement and integration
- Develop tactical paid social plans, including targeting/segmentation, personalization: optimal creative and messaging, platform priorities, testing plans, flighting, measurement plan and required budget
- Partner with internal team and clients as needed to manage strategies and activation across platforms (Facebook, Instagram, Snapchat, LinkedIn, TikTok, Twitter, Pinterest, Nextdoor, AdWords) and maximize performance, innovation, content effectiveness
- Conduct measurable, connected A/B tests on ad copy/creative
- Ensure campaigns hit target audience and are optimized for cost and performance
- Pilot new paid social platforms, native platform beta offerings, and first-to-market features
- Day-to-day budget management, campaign pacing, and partner management
- Design campaign presentations highlighting results, insights, and opportunities
- On the pulse of tech capabilities to evaluate and industry innovations
Qualifications
- 3+ years of digital marketing experience
- 2+ years of hands-on, execution-based paid social and display experience
- Experience working for consultancy, agency, or client-side execution
- Native platform experience on: Meta, TikTok, LinkedIn, Pinterest, Snap, X, Nextdoor, AdWords/YouTube
- Excellent time management skills with ability to follow through by prioritizing multiple tasks
- Solid understanding of all campaign key performance indicators
- Experience in analyzing campaign data and optimizing in real-time
- Well versed in asset/creative trafficking to ensure accuracy and timeline expectations
- Basic understanding of Facebook Pixels and Google Analytics/tracking code
- Experience managing campaigns to drive leads or direct sales a BIG PLUS
- Experience with integrated campaigns is a plus
- Previous experience communicating with clients a plus
Please share your resume, cover letter and salary requirements to sarah.maki@goodbyevanilla.com to apply.
Meet the people behind the magic.
We’re your digital marketing dream team. Connect with us!
Drew Pearson
ENTREPRENEURIAL EXECUTIVE
He’s never gonna give you up or let you down.
The Leader in Performance Social Media Marketing
Multi-Emmy nominated, certified Meta Business Partner, TikTok Ads Manager VIP Insider Group, first to advertise on TikTok, Snapchat and Nextdoor, nominated “Most Innovative”, with a track record of high performing campaigns.
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All Rights Reserved
