Concordia University, St. Paul

CASE STUDY

The ASK

The next generation of students are Social. The University wanted to tap into marketing innovation happening across education and show up in a responsive and relevant way to drive enrollment.

The SOLUTION

We designed a top-down approach in a scalable model, driving volume in reach and traffic and building equity for retargeting programmatically. Additionally, we identified a way to tell a better story through more meaningful creative with respect to the competition while activating dozens of first-in platform betas including Hulu, Spotify, Meta, and TikTok.

The RESULTS

We helped CSP gain 1,000s of new leads and converted into enrollment across virtually every department; including reviving sunset programs, growing new programs, and accelerating high performing programs. Not only were they the fastest growing University in Minnesota, they became one of the fastest growing in the region.

GV was recognized as top 3 performer in higher ed across Meta (2022-23) and nominated for an Emmy. At a time when the industry was shrinking, we drove significant and industry-leading double digit growth YOY for 6 years running – having hit a record year again in 2023.

1,000

Leads

DOUBLE DIGIT

Growth for 6 Years