Explorer Cold Brew

CASE STUDY

The ASK

As a Brooklyn-based, rapidly emerging and high growth direct to consumer business in a highly saturated and noisy market, Explorer Cold Brew wanted to leverage the current ground swell, navigate key trend lines, and design a scalable capability focused on acquiring new customers and driving sales.

The SOLUTION

GV launched a full-funnel approach with a focus on garnering clicks with things that are unique to the brand. We built a market up of young professionals who wanted to control their caffeine intake and create delicious craft cold brew drinks from concentrate from the convenience of their home or office. Part of this approach was augmented by micro influencers and creators, tapping into the communities connected to our core consumers through how-to’s and entertaining creative mixes.

The RESULTS

During our first 8 week launching on TikTok on a test budget, we were able to help Explorer Cold Brew garner over 13k clicks to their site and drive an 800% increase when compared to previous MOM, ultimately producing profitable growth and a net average of 6X ROAS. We also leveraged Good Morning America to drive up record sales for the company.

ROAS