My Burger

CASE STUDY

The ASK

As a local, family-run restaurant with eight locations, My Burger had built a strong brand presence but was often mistaken for a larger national chain. They sought our help to stand out, boost brand awareness, and establish themselves as the community’s go-to burger spot while launching new locations.

The SOLUTION

We deployed highly targeted Facebook and Instagram ads aimed at burger enthusiasts within close proximity to each My Burger location, emphasizing the fun, unique, and local dining experience they offer. To drive engagement and build customer retention, we directed traffic to online ordering and email subscription pages, while enabling advanced site tracking to optimize the campaign in real-time.

The RESULTS

Within just a few months, the campaign generated 1.8 million impressions, significantly boosting brand visibility. We also helped My Burger secure over 1,400 new email subscribers, building a valuable audience for future efforts, and drove 630+ online orders, further cementing My Burger as a local favorite. This holistic approach not only increased awareness but reinforced My Burger’s position as the go-to destination for burger enthusiasts in the community.

1.8M

Impressions

630+

Orders