Northern Tool + Equipment

CASE STUDY

The ASK

Northern Tool + Equipment, a $1B+ retailer, engaged GV to advise and define a strategic path forward through for best-in-class paid and organic social media implementation, with an emphasis on testing new delivery types, acquiring new segments, and supporting aggressive sales targets.

The SOLUTION

Through discovery and alignment, we designed a comprehensive ‘build it while you fly it’ approach to take advantage of immediate opportunities and implement a framework for scale. All of this was at a time when investment in online platforms was more than ever in human history. In fact, amidst the election and at the height of the shopping season, there had been over a 246% increase in spend YOY on Facebook Advertising.

The RESULTS

We helped Northern Tool + Equipment achieve massive success, increasing revenue 128%+ year over year and, moreover, we beat total revenue for the entire previous year in a single quarter, despite spending 17% less. We were sitting at nearly 37X overall ROAS and over 8 for click ROAS.

128%

Increase in Revenue YOY