Social Media Advertising for Education

With a rich history in serving a variety of clients in the education sphere, Goodbye Vanilla prides ourselves on the partnerships we’ve developed through the years. Our social marketing programs have proven instrumental in helping institutions successfully recruit qualified students while building on the integrity of our clients’ brands.

For more information about how we can help build your school’s enrollment contact us today. Or, check out our case study below for a glimpse of what we can do for you.

Client: Concordia University, St. Paul

Objective: Design and execute a social marketing program targeting GenZ undergrad students cutting through the noisy clutter of the competition.

Results: First University to market on TikTok. Reinforced with Instagram. Tripled click-through rate (CTR) compared to past marketing. Record impressions by spend. Cut lead cost by 1/3. Conversion rate 30% greater than vertical average.

Concordia St. Paul ad 1 Concordia St. Paul ad 2