PSD Underwear

CASE STUDY

The ASK

The client was experiencing explosive growth and needed a partner that could jump in, plug in with existing teams, and deploy a high volume of rapidly evolving social campaigns that drove velocity in website traffic, supported purchase intent and average cart size, and fed their growing retail footprint both online and offline with key retailers Nordstrom, Target, and Scheels.

The SOLUTION

GV quickly identified a number of opportunities to achieve growth including targeting, content mix, performance and optimization, seasonality, and strategic approach. We regularly collaborated with product teams to integrate new product drops and focused on leveraging the vitality of the brand while introducing new beta programs that played into TikTok’s algorithm. We were also an early adopter in collaborating with both professional and college athletes with the introduction of NIL related opportunities.

The RESULTS

With the help of Goodbye Vanilla, PSD reached a 1,285% increase in high intent purchasers, hit 20MM impressions at <$0.15 CPC in a blended brand and performance approach achieving 300% sales growth. We leveraged TikTok marketing to support the company from a startup to category dominance.

300%

Sales Growth