5 Social Media Marketing Trends Shaping Higher Education for 2024-25

In the dynamic world of higher education, staying ahead of the curve in social media marketing is not just a strategy—it’s a necessity. As we move into the 2024-25 academic year, universities that leverage the latest trends will not only enhance their visibility but also drive engagement, enrollment, and retention. Here are five social media marketing trends that are set to revolutionize the higher education sector:

Students use smartphones to explore social media trends in higher education on campus.

Exploring the Digital Connection: How Today’s University Students Utilize Social Media to Enhance Their Academic and Social Lives.

1. AI-Driven Personalization

Artificial Intelligence (AI) is transforming the way universities interact with prospective and current students. By analyzing data from social media interactions, AI can deliver highly personalized content that resonates with individual preferences and behaviors. Imagine a prospective student receiving tailored content about specific courses, campus events, and even scholarship opportunities that align with their interests. AI-driven chatbots can also provide instant responses to inquiries, enhancing the user experience and fostering a deeper connection with the institution.

2. Short-Form Video Content

Short-form videos are taking over social media, and platforms like TikTok, Instagram Reels, and YouTube Shorts are perfect for universities looking to capture the attention of Gen Z. These videos can showcase campus life, highlight student achievements, offer quick tips from professors, and provide behind-the-scenes looks at university events. The key is to keep the content engaging, authentic, and relatable. Universities can leverage user-generated content from students, creating a sense of community and authenticity that resonates with prospective students.

3. Influencer and Creator Partnerships

Influencer marketing is no longer just for brands—it’s becoming a powerful tool for universities as well. Partnering with student influencers or alumni who have a strong social media presence can significantly boost a university’s reach and credibility. Additionally, collaborating with content creators who specialize in educational content can further enhance this impact. These influencers and creators can share their personal experiences, offer campus tours, and provide authentic testimonials about their time at the university. This peer-to-peer approach can be incredibly effective in building trust and encouraging applications from prospective students.

4. Augmented Reality (AR) Experiences

AR is creating immersive experiences that are changing the way prospective students explore campuses. Through AR, students can take virtual tours of university campuses, explore classrooms, and even participate in interactive experiences from the comfort of their homes. This technology not only engages students in a unique way but also provides them with a comprehensive understanding of what the university has to offer. Integrating AR into social media campaigns can make a university stand out and leave a lasting impression.

5. Social Listening and Engagement

In today’s fast-paced digital landscape, it’s crucial for universities to actively listen and engage with their audience on social media. Social listening tools can help universities monitor mentions, track sentiment, and identify trends in real time. This proactive approach allows universities to address concerns, celebrate successes, and participate in conversations that matter to their audience. Engaging with students, alumni, and prospective students on social media fosters a sense of community and loyalty, making the university more approachable and relatable.


The 2024-25 academic year promises to be an exciting time for higher education, with social media trends in higher education playing a pivotal role in shaping the future of student engagement and recruitment. By embracing AI-driven personalization, creating compelling short-form videos, partnering with influencers and creators, leveraging AR experiences, and actively engaging in social listening, universities can stay ahead of the curve and drive performance like never before.

As the digital landscape continues to evolve, those who adapt and innovate will not only attract the brightest minds but also build lasting connections that go beyond the classroom. Embrace these social media trends in higher education and watch your university thrive in the competitive world of higher education.

At Goodbye Vanilla, we’re dedicated to helping universities harness the power of social media to achieve their goals. Contact us today to learn how we can help you implement these trends and elevate your social media strategy for the upcoming academic year.