Social Media Stats

The proof is in the numbers.

In 2024, there are estimated to be 5.17 billion total social media users worldwide.

Internet users spend 143 minutes per day on average on social media.

91% of all users access social media via a mobile device.

80% of consumers say that brand familiarity makes them more likely to buy on social.

56.1% of internet users purchase a product online at least once a week.

TikTok has 1.1 billion monthly active users globally.

TikTok users have spent over $7 billion on TikTok to date.

As of Q3 2023, Facebook is the largest online social network in the world with roughly 3.05 billion monthly active users.

58% of Facebook users browse a brand’s website for more info after seeing a product or service in a Facebook Story. (And 31% report going to a store to check out a business in person!)

The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%).

Gen Z spends 24-48 hours per month on TikTok.

LinkedIn users have twice the buying power of the average online audience.

Instagram Reels see an average reach rate of 30.81%. That’s double the reach rate of other content formats. Even in terms of impressions, Reels surpass other post types with 2x more impressions.

Vertical creative assets delivered 10% to 20% more conversions per dollar on YouTube Shorts when compared to landscape assets.

80% of Pinners have discovered a new brand or product on Pinterest.

35% of Snapchatters send snaps of products that they would like to purchase thus giving any brand more online visibility.

The Leader in Brand + Performance Social Marketing

Multi-Emmy nominated, certified Meta Business Partner, TikTok Ads Manager VIP Insider Group, first to advertise on TikTok, Snapchat and Nextdoor, nominated “Most Innovative”, with a track record of high performing campaigns.